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The Curious Link Between Social Media & Chain Music


Social Media Marketing Consulting
The Curious Link Between Chain Music and Social Media

I am a self-confessed Hip-Hop head.  I reached my Hip Hop heyday in the 90’s with groups such as Tribe Called Quest, The Pharcyde and De La Soul.  This form of Hip Hop was called “conscious” rap because of the content, thought and movement that was a product of the music of the time.  Studio Gangsta Rappers were shunned and your rep was based on the music you produced, not a marketing campaign.  As a 42-year-old Social Media Marketing Consultant I struggle to stay true to my Hip Hop roots, or move on to Classic Jazz?  I can not relate to today’s version of Hip Hop “Chain Music”.  No content, no point, just a catchy heavy base beat and a gold chain.

When you look at the current Digital Marketing landscape……one could say it’s gone the way of “Chain Music”! Social Media is  “en vogue” so companies jumped in flooding timelines with shameless sales plugs and pitches.  Forbes Magazine wrote about the importance of Social Media for Small Business as far back as 2011.  Over that span of time the Social Media Marketing Industry has changed immensely.  It was the connection that was important…….an online interaction that creates an in person engagement.  With the introduction of Facebook Ads and other products, you can pay for Likes and Followers.   It’s no longer about building an organic online community, it’s about paying to get into the timelines of the masses.  Social Media has gone the way of the Google Search Consultant…”but you have 50,000 impressions!”  When numbers become the game in Social Media, failure is imminent.  When there is no true content, people will eventually learn the truth.  There are those Social Media Marketing Consultants and Agencies that get it right.  They realize that just setting up an “Enter to Win an iPad” link  isn’t true traffic.  When I see companies and marketing consultants that get it right, I remain hopeful for our industry.  Despite all the filters that keep  your message out of timelines unless you pay to play……..we can still be heard if you have the rigtht content, the right message and the right audience.

Just as my hope in the Social Media Marketing industry is renewed from time to time, my hope in Hip Hop is renewed when I hear song’s like  Wale’s “Chain Music”. Wale is a Washington D.C. Metro area native and has been on the scene for years but he didn’t receive the national recognition he deserved until he inked a deal with MMG.  Although Wale’s message hasn’t changed, his delivery has……a line from Chain Music states, “tried to give you light and a message, but you’d rather have some VVS’ (diamonds).  He realized that the culture of the Chain Music era is a necessary evil, just as Social Media is a necessary evil for businesses.  If there is no engagement, no connection, no information exchange……..Social Media Marketers may as well trade their corporate suits in  for gold chains.

Juan De Cruz, Jr.

Social Media Marketing, SEO/SEM, e-Mail Marketing Consulting

http://www.socialmediajuander.com

(240) 479-0082

Social Media Uses

Guru’s, Wizards and Experts (Who can you trust to handle your Social Media)


When I decided to branch out on my own to become an independent Social Media Marketing Consultant for small businesses, I noticed that I was just one of thousands, maybe millions of people doing the same thing.  I browsed individuals titles in different LinkedIn groups and profiles, I even scoured Craigslist and other forums to view the competition.  I was amazed at all of the creative titles which included Social Media Guru, Expert, Specialist, King Queen etc.!  I got so confused, with all of the mentions of Wizards, Guru’s and Warlocks…..I wasn’t sure if I was reading a Harry Potter series or an offer of Social Media Marketing services.  By the amazing things that people promised, I was expecting Professor Dumbeldore, Harry or the one we do not speak of (Voldemort) to materialize to run Social Media Marketing Campaigns. While we mere mortals sit back and await the magic to spill down from Hogwart’s….the Wizards and Gurus form a special Social Media Marketing Strategy!

The truth is, there are no Wizards, Gurus or Experts.  The reason being, Social Media is ever-changing.  It originally shaped our personal communication and now we have seen how it has shaped the way we do business.  As small business owners, and large companies for that matter, scramble to form a voice via Social Media, they are met with empty promises!  If you are looking to contract someone who says they know all there is to know about Social Media…….in the words of Ghost Face Killah…..”Run”! Social Media is an ever-moving target, there is no plateau, just a consistent climb.  just because someone can construct a Fan Page doesn’t mean they are an Expert.

Misconception Number 1 

“People think if you build it they will come!” @JemekaShamae

This has to be one of the greatest misconceptions.  Social Media Marketers will contract their services to build a Social network, but they don’t advise their clients on how to increase traffic, how to track what posts are effective and how to maintain a constant online presence.  “You have to take time to develop your content and voice!” –Jarvis Holliday If not you’ll have a Social Media network no followers and a look of….”what now?”

Misconception Number 2

“Whoomp there it is!”

Some fraudulent Social Media Marketers lead their clients to believe they will see instant results.  The truth is, you have to develop content, you have to engage your followers and listen to your followers prior to dumping your marketing campaign on them. Think of Social Media just like a friendship, it takes time to develop trust and a connection.  You wouldn’t barge in on a new friend and ask for money.

Misconception Number 3

“It is what it is!”

So many people think that the world of Social Media is just a malaise of Likes, Retweets, Fans and Followers.  They fill as if they just post random thoughts that they will increase their following.  The truth is a real Social Media Marketing strategy is far more cerebral than that.  There is software out there that helps to measure the effectiveness of your content, the click-through rate to your website and also the conversion rate of page views to likes.  If your Social Media Marketer isn’t offering these services then you really need to explore your professional relationship.

The Marketing Cycle for Social Media is longer than that of standard marketing campaigns.  It can be compared to Transactional versus Relationship sales.  As you search for a Social Media Marketing Consultant, be sure they are not promising you the world…..and just  giving you Hogwarts School of Magic!

Juan De Cruz, Jr.

www.socialmediajuander.com

@juandeezee