Over 80% of all purchases start with online research. 65% of searches WORLDWIDE are done through Google. Over 1.2 million businesses advertise on Google, and in just one quarter Google’s profits rose 35% ($12.21 billion). Google handles 97% of mobile search but how do you tap into this sea of online customers? The quickest way to land on the first page of Google is to use Google Adwords but not knowing how to use this tool correctly can lead you down the path of rising advertising costs and diminishing returns. With the help of SMJ Digital Consulting, we can optimize your current Adwords campaigns or create a new one to boost conversions and reduce costs.