Email Marketing remains the quickest, most efficient and cost effective way to jump start your Digital Marketing Campaigns. Most small business owners feel that a mass email to their entire distribution list will net them the return on investment they are seeking. Without segmenting, list hygiene and targeting, you can burn through your list and not hit any of your targeted KPI’s. SMJ Digital Consulting has worked with organizations such as AARP along with small businesses, helping to increase open rates, click-through rate and conversions. Contact us to see how we can manage your email marketing campaign to boost results and return on investment.