Blogging 201: Branding and Growth starts Monday, October 20. If you’re a recent alum of Blogging 101 looking to build on the skills you’ve developed so far, or a blogger looking for new ways to grow your site and its audience, this is the course for you.
What will Blogging 201 cover? We’ll introduce tools to increase your traffic within WordPress.com as well as through other platforms, discuss ways to develop a coherent, effective brand for your blog, and show how to use your archives and your site’s stats to build your readership.
During this two-week course we’ll give you a daily task and provide you with all the necessary resources and information to complete it (there will be no new tasks on weekends, to give you time to explore more on your own, or just publish a post or two). You’ll also have access to The Commons, a private, staff-moderated space where you can chat with other participants, ask questions, and give feedback.
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